When in confusion.
It must have something to do with the primitive aspect of the human brain – the part that focuses on security and needs, but an interesting observation is when in confusion and overwhelm, the decision-making retreats to what’s safe and secure, and a known environment.
Thanks to ICANN opening up all manner of domain extensions, the availability of choice can actually put one into a state of limbo and indecision.
I had so many choices available to me that I simply couldn’t decide on the domain name for a website.
The result? I went back to an old domain and used it.
Now, this may be temporary, as I did purchase 2 brand-new domains and have in mind several more, but personally, I’d rather have something in place and change that up down the line as opposed to procrastination + nothing.